WORLD.ca

Client: WORLD.ca
Website: world.ca
Date: November 15, 2015
Services: Branding, Print Design, Web Design

01. Branding

The products range initially existed within a hair and beauty salon in Toronto, Canada, before the company realized its products were ready to carry its own cosmetic branding that represents a complete range of all-natural hair, skin and essential oil products – branded as WORLD.ca

Within the scope of this cosmetic branding project, the foremost element I had to create was a logo that would represent the newly created WORLD.ca. Skipping over the common approach, the logo had to reflect its brand story better, which all began in a town in Toronto (the green-filled part of the symbol). The end result, shown here, is a blend of design and the brand story.

Client’s thought about the end result was:

Abdulla and his team designed our logo, marketing material and website with care and professionalism until we loved the end result. Thank you for everything!

Brian Phillips Photo
Brian Phillips Founder
WORLD-logo

02. Packaging Designs

WORLD.ca and the people behind the brand embraces simplicity and minimalism, which is exactly what I worked out on the artworks for product labels.

WORLD-Products

03. Brochure & Catalog

Branding, design direction and client’s vision was carefully combined as I designed the brand brochure and product catalogue. 

Product-Brochure-WORLD-1
Brand-brochure-WORLD
Product-Brochure-WORLD
Brochure-WORLD

04. Website

Same branding guidelines were applied as I designed the website for WORLD.ca, powered by Shopify, enabling the company to sell its products online. A good cosmetic branding project should accompany a website too, after all.

Note: There have been some visual changes applied to the website as of December 2016 (live website) and the screenshots you see below show the exact look of some pages at the moment of launch.

WORLD-website-1
WORLD-website-2
WORLD-website-3
Visit WORLD.ca